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Ford Wants To Relaunch Vehicles That Aren’t SUVs Or Trucks

Ford Wants To Relaunch Vehicles That Aren’t SUVs Or Trucks
  • At least two new models will be brought to life with a Renault partnership.
  • One of these new models will be a Ford Fiesta-sized EV.
  • Jim Farley also recently expressed interest in a new sedan for the US.

Ford hasn’t been alone in focusing heavily on the sales of crossovers, SUVs, and trucks, at the expense of traditional passenger cars, but it has been one of the worst offenders. Now, the carmaker has revealed it has plans for new passenger car models, but they won’t be sold in the US and are being developed for Europe.

The Mondeo, Fiesta, and Focus have all been axed from Europe over the past five years, following Ford’s trend in the US, where the Mustang is now its only traditional passenger car. However, speaking during Ford’s recent Q4 2025 earnings call, boss Jim Farley said new passenger car plans are in place.

Read: Ford Turns To French Carmaker To Revive Fiesta

“We also have plans, exciting plans for Europe, on our passenger cars, but we will play very carefully in specific segments to our strengths, to make sure that not only do we build a profitable passenger car business, but we also support our dealers’ profitability so they can invest even more in growth in Pro,” Farley revealed.

 Ford Wants To Relaunch Vehicles That Aren’t SUVs Or Trucks

Ford Joins With Renault

Although he provided no further specifics, we know that Ford is working with Renault to launch at least two electric cars using the French brand’s Ampr EV platform, which is currently used by the Renault 4 and Renault 5. One of these models is tipped to be an all-electric successor to the Fiesta, while the second may be an electric crossover that could ultimately replace the Puma Gen-E.

According to Ford Authority, Ford Germany boss Christoph Herr told dealers last year that Ford will “invest in several vehicles, some of them together with partners and also with different forms of propulsion, including hybrids and fully electric vehicles.” He added that these new models will start to arrive from 2027.

Helping to bring these new models to life will be the recent appointment of Christian Weingaertner as the general manager of passenger vehicles, having previously served as Ford’s vice-president of business transformation.

What About America?

While it’s unlikely the new models being developed for Europe will be sold in the US, that doesn’t mean America won’t get a new passenger car from Ford. Earlier this year, Farley expressed his interest in launching a new sedan, but insisted it’ll only happen if Ford can make it profitably.

 Ford Wants To Relaunch Vehicles That Aren’t SUVs Or Trucks

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