New Delhi, February 2025 – In a fiercely contested showdown, the Mahindra Thar Roxx has clinched the prestigious Indian Car of the Year (ICOTY) 2025 award, solidifying its place at the top of India’s automotive hierarchy .
What Made the Thar Roxx Stand Out
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Jury Verdict: Evaluated on performance, refinement, stability, and build quality, the Thar Roxx impressed jurors at the Buddh International Circuit, outperforming contenders like the Maruti Dzire, MG Windsor EV, Tata Punch EV, and Toyota Camry .
Awards & Honors: Beyond ICOTY, it also earned accolades like 4x4 of the Year and high regard in safety tests—including a 5-star Bharat NCAP rating—making it the first body-on-frame SUV in India to do so .
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Specs & Features That Deliver
Dimensions & Structure
Length: 4,428 mm, Width: 1,870 mm, Height: 1,923 mm
Wheelbase: 2,850 mm, Boot Capacity: 447 litres, Ground Clearance: 226 mm, Wading Depth: 650 mm
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Tough yet safe, with a 5-star safety rating from Bharat NCAP .
Powertrain Options
2.0L Turbo Petrol: Power between 160–175 PS, Torque up to 330–380 Nm. Comes with 6-speed manual or auto.
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2.2L Turbo Diesel: Power between 150–173 PS, Torque up to 330–370 Nm. Available with Rear-Wheel Drive across variants; 4×4 option with diesel models .
Prices & Trims
Starting ex-showroom price: ₹12.99 lakh (MX1 2WD petrol manual)
Top variant: AX7L 4WD Luxury Pack with Panorama sunroof and premium sound system costs around ₹23.39 lakh .
Tech & Comfort That Sets It Apart
The Thar Roxx doesn't just perform—it pampers. Key feature highlights include:
Dual 10.25″ Screens: One for infotainment, another for digital cluster.
Harman Kardon 9-Speaker Audio and Panoramic Sunroof.
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Ventilated & Powered Seats, Wireless Charging, Auto Climate Control with Rear Vents, and more .
Safety features include 6 airbags, 360° camera, Level 2 ADAS, and advanced systems like SmartCrawl, IntelliTurn, ESC, and Electronic Parking Brake .
Verdict: A Perfect Blend of Muscle and Mettle
With awards, safety, and substance in perfect balance, the Thar Roxx has proven there’s room in India’s SUV market for adventure wrapped in refinement.