- Rivian will sell the R2 in Europe, including right-hand drive versions for the UK.
- The mid-size R2 is expected to start around $45,000 with multiple motor choices.
- CEO RJ Scaringe says R2 and R3 balance attainability with a highly aspirational feel.
The next few years will be make-or-break for Rivian, a brand still trying to prove it deserves a permanent seat at the EV table. For now, its line-up is limited to two models, the R1S SUV and the R1T pickup, both confined to North America. Sales and production have stumbled rather than soared, and momentum has been hard to come by.
To inject some life into the portfolio, Rivian plans to launch the smaller and more affordable R2 in the first half of 2026. This SUV is being positioned as both a volume-builder and the company’s ticket to international relevance.
Read: Rivian’s R2 Spotted With A Very Interesting Rear Window
Rivian has been planning to grow beyond North America for quite some time, and according to boss RJ Scaringe, it’ll first expand into Europe after the R2’s American launch. The UK, is one of the markets being targeted by the brand, although Scaringe didn’t provide any indication as to exactly when we can expect to see his company’s EVs on the other side of the Atlantic.
A Different Kind of Entry-Level
While recently speaking with Autocar on the sidelines of the Munich motor show, Scaringe described Rivian’s upcoming models as “highly aspirational but highly attainable,” noting that the two qualities rarely align. “Often, when you see the price go down, you see the desirability drop off. But this is what makes our R2 and R3 so interesting: they’re inviting and attainable in their pricing, but they still feel very special,” he said.
It’s likely that the smaller and cheaper R3 will follow in the footsteps of the R2 and will also be sold globally. Moreover, a European launch for Rivian means it will have to start building vehicles in right-hand drive, which will require significant alterations to be made to its factory tooling.
The Numbers That Matter
In the US, the R2 is expected to start at around $45,000, will utilize Rivian’s new midsize platform, and should be available in single-, dual-, and tri-motor configurations. A European price tag of between €40,000 and €50,000 is to be expected for the R2, with the R3 undercutting it slightly.
Rivian has also confirmed where the cars will be built. Production of the R2 will be split between a forthcoming multi-billion-dollar facility in Georgia and an expanded line at its existing plant in Normal, Illinois