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This Is What Happens When Ferrari Lets AI Assist In Design

This Is What Happens When Ferrari Lets AI Assist In Design
  • Ferrari’s F76 marks 76 years since its 1949 Le Mans victory.
  • The carmaker hasn’t disclosed pricing for the exclusive NFT.
  • The F76 features separate driver and passenger cockpit cells.

It’s been a while since the NFT (or non-fungible tokens) craze fizzled out, leaving many to realize, somewhat belatedly, that digital tokens don’t hold much intrinsic value. Still, Ferrari has decided that now is the perfect moment to enter that very space, unveiling a digital-only hypercar called the F76, sold as an NFT.

Read: Ferrari Built A Modern F40 Tribute But Forgot The Most Important Thing

The Ferrari Styling Center designed the car, drawing its name from the 166 MM Barchetta that took victory at the 24 Hours of Le Mans exactly 76 years ago, in 1949.

The company describes the F76’s creation process as using “generative design,” though it remains unclear how much of that process actually involves artificial intelligence or where it comes into play.

Design Language or Digital Experiment?

Ferrari’s recent design ventures, including the F80 and the 849 Testarossa, have stirred mixed reactions. The F76 borrows cues from those models yet sidesteps any constraints from real-world regulations, since it exists purely in the virtual realm.

No doubt the craziest element of the F76’s design is the fact that the driver and passenger cells are separate, allowing for the fitment of a pronounced central channel that essentially allows the entire body of the car to act like a large wing.

Along the sides, deep gills and finely perforated details are meant to smooth airflow and emphasize the car’s sculpted intent.

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Plenty of attention has also been paid to the front end, with a large wing stretching between the front wheels. Ferrari has also incorporated a pair of retractable headlights.

Interestingly, Ferrari claims that the F76’s “technical-stylistic language” will influence future production cars. The brand describes this language as “a contrast between the taut, technical lines of the wings and the sculptural body,” refined through “mathematical optimization managed by generative algorithms.”

Exclusive and Elusive

Now comes the most curious part of the story. Ferrari has made the F76 available exclusively as an NFT, reserved for members of its private Hyperclub program

Each client has been able to dream up their own, receiving their NFT in exclusive drops during the three years of the program. Ferrari has not said how much its clients have had to pay for their own F76.

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