MotoGP Group has selected Accenture to help power the next generation of its direct-to-fan OTT (over-the-top, internet-delivered) offering.
Through this collaboration, MotoGP will harness Accenture’s technology capabilities and proven global sports streaming expertise to enhance the fan experience, deliver richer content, and create new ways to engage with the sport. The new platform is expected to launch in the 2027 MotoGP season.
The new platform will unify MotoGP properties, including MotoGP, Moto2, Moto3 and World Superbike, under a single technology architecture while enabling each experience to be tailored to its audience. Accenture Media Engage (formerly known as Accenture Video Solution) will power MotoGP’s OTT transformation, delivering greater speed to market, flexibility and automation. It will allow MotoGP to launch and optimise experiences across regions and personalise at scale. Media Engage is part of Accenture Media Suite, launching at IBC, a connected portfolio of AI-powered media solutions that helps media companies enhance audience engagement, optimise monetisation and streamline operations across the media value chain.
MotoGP fans will benefit from a multi-camera viewing experience with customizable race coverage and live sports data integrated into the livestream. Future updates will introduce immersive experiences designed to bring audiences even closer to the action.
The companies will also co-innovate through Accenture partners, including AWS, to explore new ways for fans to consume content, deepen engagement and optimise connectivity at circuits.
“MotoGP has always been defined by innovation, pushing the limits of what’s possible both on and off the track,” said Gorka Llort Igal, Digital Business Director of MotoGP Group. “As we continue to grow our global audience, we’re focused on creating a direct-to-fan experience that matches the excitement, emotion and intensity of the world’s most exciting sport. Through our collaboration with Accenture, we’re building a platform that will bring fans closer to the action than ever before, with more personalisation, deeper insights, greater interactivity and richer content.”
“MotoGP has a clear vision for how it wants to evolve its direct-to-fan experience and create new sources of value around the sport. As sports organisations build deeper, more direct relationships with fans, the opportunity lies in bringing together audience engagement, content and monetisation on a connected platform that can continually evolve with changing fan expectations,” said John Peters, Global Media & Entertainment Lead at Accenture. “By combining MotoGP’s deep understanding of its fans and the sport with Accenture’s Media Engage platform and experience building and operating media platforms at scale, we can help create the foundation for the next generation of direct-to-fan experiences.”
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