MotoGP Group has selected Accenture to help power the next generation of its direct-to-fan OTT (over-the-top, internet-delivered) offering. Through this collaboration, MotoGP will harness Accenture’s technology capabilities and proven global sports streaming expertise to enhance the fan experience, deliver richer content, and create new ways to engage with the sport. The new platform is expected to launch in the 2027 MotoGP season. The new platform will unify MotoGP properties, including MotoGP, Moto2, Moto3 and World Superbike, under a single technology architecture while enabling each experience to be tailored to its audience. Accenture Media Engage (formerly known as Accenture Video Solution) will power MotoGP’s OTT transformation, delivering greater speed to market, flexibility and automation. It will allow MotoGP to launch and optimise experiences across regions and personalise at scale. Media Engage is part of Accenture Media Suite, launching at IBC, a connected portfolio of A...
Bikeandauto.com